Digital Marketing Write For Us – Digital Marketing continues to proliferate and is increasingly necessary to update. Therefore, in this article I will give my recommendations on what online marketing topics you should train if you want to work in this business area.
Advertising investment in digital media continues to grow by leaps and bounds. According to the latest IAB Spain study, digital advertising has grown constantly in the last 12 years.
It has gone from percentage participation of 22% in 2013 to 29% in 2016. Internet advertising is the second preferred medium by companies in the US.
Train in prominent Digital Marketing Topics.
Faced with increased investment in digital media, companies seek well-trained talent to execute a correct Digital Marketing Plan.
Training programs focused on communication, advertising, and online marketing have been created for years. Specialized programs have been made in Online Marketing. This growth in training options and the rise of the digital market have generated a greater demand for training.
People with different training profiles (journalists, businessmen, lawyers, engineers, publicists, etc.) have decided to train in this new area of online marketing. Many professionals are changing their training to get into this new field.
I personally recommend doing a Master’s in Digital Marketing. A Master is ideal for taking the first steps in this sector. Know the main strategies, tactics, and tools used in the market.
What are the topics that are usually in an Online Marketing training program?
The first thing is to see issues about business on the Internet. Some usually are.
- Internet Business Models (e-commerce model, subscription model, advertising model, etc., etc.)
- Trends in online business
- Analysis of opportunities and niches in online business
- Internet competition analysis
- How to do market research on the Internet
- Target audience research for online businesses
- Brand positioning
- Strategies in online business
Then it is essential to know the main topics for the creation of a website
- Website development (Web Architecture, Content Architecture, Features)
- Usability (User Experience)
- web graphic design
- Content managers applied to websites
- Content creation for a website
- Introduction to web programming
Then you see issues related to the promotion of the Creaco website
- Natural Positioning in Search Engines SEO
- Pay Per Click Tools: Google Ads and Facebook Ads
- Mobile Marketing
- Promotion through Social Networks
- Blog Marketing
- Email Marketing
- Digital Signage (Digital Signage)
- Advertising Banners
- Influencer Marketing
- Inbound Marketing
- Content Marketing or Content Marketing
Finally, issues related to the measurement of results must be known.
- Web Traffic Analytics
- Social media analytics
- Dashboards and definition of objectives for an online business
- Financial Budgets for Marketing Plans
Then depending on what we have seen, we can always specialize in more specific areas that we like or where we have strengths.
It is essential to be clear about what agenda to look for in a good Master of Digital Marketing. Many are on the market, but not all, align with what the market is asking for.
A training program designed to train online marketing professionals should teach specific topics in depth. Some of them are:
Subject: Strategy and Marketing Plan
Before executing any online marketing campaign,, we must have a roadmap and a strategic plan. For this reason, I consider it essential that the online marketing professional learn how to define objectives, strategies, tactical plans, and tasks within an Online Marketing Plan. Also that you know how to make a budget to carry out a digital marketing plan.
SEO Themes
Most of the traffic to a website usually comes from organic visits to search engines. A good master of digital marketing must have subjects related to the execution of an SEO campaign or natural positioning in search engines. In addition, managing SEO tools and tactics well allows us to better study what the user wants in our products and services.
Google Adwords and Facebook Ads as Pay Per Click tools
90% of the investment in Pay Per Click tools goes to the advertising platforms of Google and Facebook. Consequently, the market asks for professionals who know how to handle this type of tool well and learn how to set up an efficient campaign.
Web Analytics
What can be measured can be better. Online marketing has a significant advantage over traditional marketing in the detail of measuring results. We are lucky to have access to tools that give us a lot of valuable data. A good master of Digital Marketing has to train people as analysts who know how to take that data, interpret it correctly and make decisions.
Social networks
The use of social networks continues to increase. We must be where the customers are; now, social media is the ideal medium. Knowing how to execute an excellent social media plan is a requirement that is increasingly being asked of a digital business professional. Understanding the professional use of leading social networks is a mandatory requirement.
Be a professional in digital marketing.
The Master of Digital Marketing of the ICEMD (Institute of the Digital Economy of ESIC) is taught in person in several cities in Spain and online; It is one of the postgraduate training programs I recommend. It has an excellent faculty with experience in the sector and a very focused syllabus on the topics I explain in this article.
I like his slogan, “Become a Multidisciplinary Global Digital Marketing professional.” That is the objective of a good Master, to learn from various disciplines and to have a global vision of each one to lead digital projects.
For me, online marketing appropriately uses strategies and tactics to achieve results. To know that mixture of ingredients, it is essential to know how to combine them. You must understand how to buy and use the elements for a delicious dish.
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