Sales and Marketing Write For Us – The success of a sales interview depends on asking good questions. Hiring managers should be aware that many sample interview questions online are available to everyone, so typical interview questions will likely get thoroughly rehearsed answers. Our sales recruiting consultants have come up with some unusual but insightful questions to ask a sales candidate.
What is the sales cycle of this company like?
This question will reveal if the candidate has done any research before the meeting. It allows you to show your knowledge of the company’s processes and will get you talking in detail about your sales experience. By listening carefully, you’ll also be able to devise what level of understanding the candidate has and what type of role they’ve had in the past.
How do you research your client before a meeting? What information are you looking for?
A good sales professional always has a strategy for a sales call or meeting. Although every candidate should be familiar with this process, asking him on the spot will show you if he intends to talk through a sales call or has a systematic approach to a sales pitch. By asking this question, you can assess the prospect’s ability to plan and learn the resources he uses to ensure he’s well-equipped to make a sale.
Why shouldn’t we hire you?
This question assesses the candidate’s honesty, resourcefulness, and whether they are aware of their areas of development (and ideally, what they are proactively doing to improve in those areas). It is a twist on the well-known question: what are your weak points? The candidate must be able to give an answer that does not undermine their abilities.
Have you ever turned down a client? And if so, why?
This is another question that will allow you to understand better a candidate’s level of experience and business acumen. As the business world evolves, more and more attention is paid to the customer and ensuring that they are offered products and services that benefit them as well as their circumstances. So, in some cases, it may be necessary to reject some customers. If the candidate hasn’t turned anyone down before, ask them in what situation they would.
Describe to me a typical sales process
Use this to assess the candidate’s level of autonomy. If you approach it right, you will be able to determine things like lead generation, lead qualification, sales cycle length, workload, and solution complexity.
Tell me about your most significant achievement
Being sympathetic to what motivates your employees is critical to the future success of your sales team. Although this is not directly related to the workplace, it can give you an idea of the candidate’s values. This is useful for recruiting at all levels, from entry-level candidates to senior leaders.
In addition, the way a candidate decides to answer this question will demonstrate their ability to think on their feet and present reasoning for their decisions. It can also provide information about the candidate’s potential fit with the team.
What are your observations about how our brands are displayed in today’s market? What actions would you implement to penetrate the market further?
This question tests the sector’s knowledge and the individual’s ingenuity. It allows the candidate to respond promptly, show the value he would add, and give you a real sense of his business ability.
We speak daily with employers looking to hire and professionals exploring the market. We know very well what is essential when engaging and the best way to evaluate a commercial candidate.
For more interview tips or to discuss your sales recruiting needs, contact one of our recruiting experts today.
The best questions and answers for a sales interview
For whatever sales position you’re interviewing for, include these eight key questions:
1. How would you describe your ideal work environment?
This question will help you discover the applicant’s expectations for the position. There is no single response to this question. Its objective is to determine the person’s willingness to reflect on her work. You will find out if he is interested in expanding his skills continuously. You will also know if he works as part of a team or focuses more on his individual goals.
2. How did you manage to get your most successful sale?
With this question, you will be able to evaluate two essential things:
What are your skills and abilities?
Be sure to ask follow-up questions to learn more about how they act professionally. Please pay attention to how he handled obstacles and celebrated that sale.
3. Guide me through your sales process
Asking you about your sales process is an excellent test of knowledge. Notice if he highlights all the sales he won at his last job and avoids talking about the process itself. For example, it does not name the stages of the process it used nor its duration. Avoidances and omissions are signs of dishonesty.
The goal of this query is for you to explain the actions you take to move your prospects through the sales funnel.
4. What is your most minor favorite share of the sales process?
Sales are challenging, and honesty is crucial. We must deal with complex people, obstacles, objections, rejections and failed deals. If the person you interview enjoys that part of the process, they will be more motivated and happy in their work.
After his initial answer, ask follow-up questions. That way, you can discover his approach when he had to deal with difficult instances.
5. How would you describe our corporation based on what you have seen so far?
It is not only crucial that the person is the right one for the position; it also has to be for the company. By asking this question, you make sure he knows where he’s going to work. That is, they know or are interested in your products, market, and daily work environment.
This answer will reveal who is most familiar with your company and best fit with the company culture.
6. Why do you want permission for your current job?
This question does not have a correct answer, but it is essential for any industry and role.
The idea is to reveal why you want to change jobs. If it’s not clear, ask questions to find out more. See if it’s a positive reason, like the opportunity to grow in their career. Or if you leave the company because the environment doesn’t fit your personality or work style. Notice if they only talk negatively about their current job or company and analyze why.
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