Content Marketing Write For Us – It is about promoting a brand through free content. It is about creating valuable content to attract customers that is of interest to the public. So, in this case, the range is designed to draw first, then convert them into Leads (potential customers), close the sale, and then retain them.
Why content marketing before promoting the brand?
Because content marketing will deliver what people are looking for on the Internet, mainly social networks, it will provide solutions to questions, problems, etc. The content helps to connect primarily with your audience, which is the key point to sell them something.
What are the 7 steps to a content marketing strategy?
1- Define your buyer persona
What problems do you have, what do you want to do, where do you want to be, who will you create content for, and what kind of content will you develop. These are questions that, to the extent that you can have a clear answer, will help you define your goals. For this reason, we recommend that you limit your buyer persona very well. Keep in mind that this is the consumer stereotype you are going to impact. It is often necessary to clarify that this is not the so-called target. They are different concepts. This is one of the fundamental points when thinking about steps for a content marketing strategy.
2- Define the objectives
Within the definition of objectives, you should know if you want to increase your digital community, increase your site’s traffic, increase sales, retain customers, improve your SEO, capture leads, or if it is all of the above. The definition of objectives will help you define the formats you should use; Not all designs allow you to meet the same objectives.
A format for traffic (in the case of articles) is not the same as a format for generating leads (in the case of ebooks).
3- Know your audience and define the themes as one of the steps for a content marketing strategy
The traditional thing in a target analysis is to know their ages, sex, or demographic data. You define all this with a good buyer persona. In this case, what is relevant should be more in your community’s behavior.
You should also look closely at their tendencies, preferences, and interests. The best way to do it is by analyzing the keywords or keywords. From this, you will know what content they are looking for and the best content strategy to offer them.
By knowing what your consumers like, you can think of content that is important to them. Remember that this implies having content on your website about topics that never crossed your mind. E.g., Education for children, life as a couple, etc. All this will depend on the correct elaboration of your buyer persona.
4- Monitor the competition
Awareness of the trends imposed within your dominant area will be part of your priorities. Knowing what your competition is doing can help you set guidelines or take a reference without falling for copies. In the same way, it can help you avoid mistakes. You can measure from the competition their volume of followers and how they communicate with them, the site’s traffic, and how often they publish, which can be another good measure. Although the above is important, try not to make the matter obsessive. Some platforms with which you can meet your competition are AHREFS and Similar Web.
5- Create your blog within your website and develop content with SEO techniques
There are many benefits for your company, among others, because today, the blog or website is the face of the organization, so you must ensure that it is always updated. On your website, you can show your products and services in an organized way and clearly offer the form to contact you.
To the above, add that if you learn good SEO writing practices and position keywords well in search engines, your blog will help you easily locate and attract new customers. The blog will also help you create your subscriber list and make alliances with other companies. This is essential among the steps for a content marketing strategy.
6- Content distribution: A key part of the steps for a content marketing strategy
This is one of the most important points when you define the steps for a content marketing strategy. It is useless to create valuable content if you do not make a good distribution. The distribution you use will let you know how organized you are as part of the content marketing plan and the scope of it. It is useless to have great content if we do not take advantage of all the ways to make it known.
In this sense, some tools you can use are email marketing, social networks, AdWords campaigns, forums, backlinks, voice-to-voice, and native ads, among others.
7- Update your editorial calendar and measure what you do
Remember that an editorial calendar is essential to a content marketing strategy. Having it will help you organize the posts, and in this way, you will not clutter up your community.
Remember to know the so-called Google Search Console to measure what you do and evaluate the return on investment. This is perhaps the best tool to measure return with a good content marketing plan.
The more organic traffic you get, the better the return.
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