Marketing Automation Write For Us – Marketing automation is a set of tools and actions that allows you to automate recurring and administrative tasks in the processes of a marketing strategy.
Thanks to automation, we can improve our productivity, save time and make our business more profitable by increasing conversion and engagement rates.
To implement a successful marketing automation strategy, knowing what your business needs and using tools that facilitate the process is important.
GetResponse is one of these tools that includes many options to automate marketing in areas such as email, website, and contact lists.
Where to start with marketing automation?
After seeing so many marketing automation alternatives, you may wonder, what do I do first?
To identify the specific needs of your business, we recommend that you first conduct a review of your processes and set goals for your marketing automation.
With this analysis of the current scenario, you will surely be able to identify the repetitive tasks of your day-to-day that can be automated.
Once your plan is defined, you can look for software that meets your requirements and available budget.
What are the advantages of automation?
Surely you have noticed the most obvious advantages: saving time, more efficient management and better attention to potential clients.
But one of the most interesting advantages is the optimization of your conversion rate or CRO ( Conversion Rate Optimization ), which increases the profitability of your business and improves the flow of sales.
Another of the great advantages of marketing automation is obtaining measurable data, with which you can know what works best and learn more about your audience.
1. Nutrition of Leads that are not on the list
It is common to find ourselves in a situation where the client is not at the ideal moment of purchase. He may have exhausted or sunk the budget for the year, have other priorities, has just bought a similar solution, and may not even have noticed that he has a problem and needs to solve it.
In all these cases, they are Leads who are not ready and will not buy now but may purchase in the future. The relationship is still valuable in this situation since often what is often missing is to educate and provide more information to generate demand.
In other cases, it’s just a matter of time. As long as you continue to be around and add value, it will be enough to build credibility and keep your company in the prospect’s memory by the time they buy.
Automation allows this relationship to be made efficiently and with little effort.
2. More effectiveness in the funnel
We know there is a process in any purchase, with some stages that all buyers must go through. So mastering the basic information from before is a prerequisite for moving forward.
For example, offering university admission registrations for those who have not chosen their career is insufficient. In the case of RD Station, it does not make sense to offer Marketing Automation software — RD Station Marketing — for those who still do not understand Digital Marketing and do not know the basics of the subject.
Through user behavior, Marketing Automation allows you to identify the purchase stage and the interests of each potential customer, sending the appropriate content to take it to the next step.
What we see as a result is a moving funnel, that is, one where the people who enter move more toward the final stages and become customers.
3. Smarter Leads Get Bigger Tickets
Who do you imagine buys the most expensive wines? Who doesn’t understand much and chooses an option in the supermarket to eat for dinner or the one who took courses, read books, studied, and became knowledgeable about the subject?
The more a Lead knows about the subject and is educated, the greater his inclination to recognize the problem and feel willing to invest more in the solution. If Marketing Automation guarantees this role, providing the right content and preparing the sale, it is natural that the tickets are higher at the time of purchase.
4. Personalized communication for each person
With automation campaigns, it is possible to segment Leads by many criteria, such as job title, company, segment, time of purchase, etc., and with it, lead them to more effective ways to better combat their doubts and objections and, at the same time be more attractive.
The result, in practice, is extremely high efficiency in the relationship, adding value at every stage and keeping leads eager for the next emails.
5. Less recurring work for Marketing
Most of the Lead preparation that Marketing should do for sales is done automatically. Of course, there is a lot of effort in creating the “pathways” that the different Leads must follow, but when fine-tuning those paths, you don’t have to keep starting from scratch and making lots of new things.
This decreases the need for a larger Marketing team focused on manually doing that relationship.
6. Sellers receive the most prepared Leads
Conversations with the seller are very different when the Lead is beginning to discover the subject and when he has researched, understands it well, his needs, and only wants support to make the final decision.
If Leads are better prepared, salespeople need fewer steps and fewer contact hours to make the sale.
7. Shorter sales cycle
Since the system does all the preparation work, sellers can receive Leads later in the buying process.
This translates into much less time arguing and “making problems” in their heads. The seller’s time is mainly used to help the Lead choose the best solution
8. More productivity for sellers
With all the initial stages of the sales process driven by the automation tool and pre-created content, sellers achieve greater productivity in different ways. If the device does the job right, salespeople feel more comfortable targeting the readiest leads and trust that the Leads that are not yet at the right time will return after some time.
Since there is no need to do all of the initial education, they can also specialize in the final stages of the process, guaranteeing a higher closing rate.
9. The most prepared Leads have more success with the product
Just like when we talk about people with the most knowledge tend to have the highest tickets, they also know what to expect and how to implement your product or service.
This makes them more successful, stick around longer, and generate more recommendations. The benefits, when added together, make for an even better result!
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