Packaging Write For Us – With the term packaging, we refer to the way of marketing the container; due to this, a functional design is sought, attracting the attention of potential customers who, over time, become loyal and perfectly differentiate themselves from their competition.
Types of Packaging
Packaging is divided into primary, secondary, and tertiary.
The primary is the one that is in contact with its content; the secondary contains several primary ones, grouping them to contribute to their visualization; the tertiary is the one that allows the storage of the product until it is sold so that large quantities of it are stored safely within this container.
primary packaging
The packaging is in direct contact with its content, protecting it. It must be attractive because it will surely be what the client receives when he purchases it. For example,, we can cite bottles (plastic, glass…), blister packs, trays, tubs …
If the material with which it is made is reusable, the public will welcome it with more enthusiasm by using it for other functions, also promoting the brand image. In this sense, we can say that plastic materials fulfill this function since their degradation is long over time.
secondary packaging
It is the one that contains several units of the primary to facilitate its protection and transfer. For example,, we can put the box where the cereals eaten for breakfast are stored since they are placed in a plastic bag.
It reinforces the primary packaging because it facilitates its transport and handling. The product is often offered to the public in secondary packaging, especially in large stores and supermarkets. This container is usually made of cardboard with a high recycled material content since its function and use allow it.
tertiary packaging
It is an envelope that contains the primary and secondary. It is used to protect them, preventing them from being damaged during transport and subsequent storage, until they are sold to the public and collaborated in the logistics chain, so from its conception, it is also essential to do it with sustainable criteria.
Large boxes containing large quantities of products, pallets, containers, corners, transparent film, etc., are examples of this type of packaging. The most important materials in this type of packaging are cardboard and wood.
By having more volume, the material they are made of must be resistant since they must be kept grouped and stored until they are transferred.
How to optimize the type of packaging
To achieve optimal packaging, attention must be paid to certain factors that will make it more useful:
Closure of the container
It is important when discussing containers because it is about keeping them ventilated, closed, or even completely sealed.
For the primary packaging, adhesive tapes, staples, stickers, and glues or covers can be used.
In the secondary packaging, it will be necessary to use wide adhesive tapes; resistance is significant, and identification with stickers of the contained elements is usually important.
Tertiary packaging: Materials that avoid direct blows to the content must be used, such as corners and separators that keep it more secure.
Stretch film is a good tertiary packaging because it covers the pallets and has good cut resistance.
Protect packaging
For primary and secondary packaging, protection is essential because, in this way, the content reaches its destination in perfect condition.
You can use bubble wrap that offers lightweight and versatile protection, Styrofoam shavings to fill in the gaps, kraft or tissue paper, airbags, and other materials that prevent items from being damaged during transit.
Container labeling
It is essential for secondary and tertiary packaging to provide information on handling the content and its traceability.
There are multiple references to labels according to the packaging: Position indicators, fragile, dangerous material, impact indicator, overturning, etc.
Indicators are also handy for recording company, bar or reference codes, expiration dates, and other information for those handling these containers.
Packaging functions
The containers have multiple functions, which can be grouped between the mainly utilitarian ones and the added value they contribute to the product.
We talk about utilitarian functionalities when we refer to those that make it easier for us to interact with the product, such as:
- contain the product
- house the product
- Protect its qualities intact.
- Keep the product for a longer time
- Easier transport of the product
Other types of packaging functions are those that, beyond the strictly practical sense, provide added value. For example:
- Aesthetic part, which makes the packaging more attractive to the consumer and chooses it over other similar products
- Marketing function, related to how the product is sold or advertised
- Labeling, which includes beneficial information about the product and its characteristics
- Information about the company and contact details
So why is the packaging type distinction important?
Because packaging as such is essential, no matter what type we talk about. When you make a packaging strategy, it is crucial to consider how the 3 types of packaging will affect the survival and branding of your product until it reaches the final consumer. Primary packaging ( as is often the blister pack ) is key to marketing and protection in the isles of supermarkets and shopping centers. Secondary packaging is key to safety and branding during shipment or transit. How the packaging of your product says a lot about it to the final consumer. The shape of the container, the size, the colors, the material… everything is important.
What can be done to optimize the packaging?
A container has infinite possibilities, and depending on your product’s needs, your business’s marketing, and logistics, you may need different types of containers.
The way to optimize a container resides mainly in the design and the material. For example, if we wanted to sell a pack of ice cream tubs and prevent them from moving and make it from a sustainable material, the ideal could be a custom-made thermoformed tray made of recycled plastic.
There are a thousand ways to make packaging. For this reason, it is better to leave it in the hands of experts with decades of experience and not worry than to buy ‘standard’ containers and lose money and customers because the final product arrives defective.
The importance of good packaging recycling
Recycling containers is one of our main objectives; we reduce their quantity and give them a second life. One of the recycling SDGs the UN has set for 2030 is moving towards a more sustainable society.
As we have observed, the number of subtypes when discussing packaging varies according to its multiple characteristics. Therefore, it is important to know what we are handling so we do not suffer considerable damage in the future.
Packaging materials
Containers can be made from many different materials. Each material used to manufacture containers has specific characteristics, advantages, and disadvantages.
Glass containers
Traditionally, glass has been the material par excellence for making containers due to its hardness and conservation capacity.
However, with the appearance of plastics, it was gradually replaced by lighter, more flexible, and resistant materials such as PET, mainly due to their fragility and weight.
PET containers
Polyethylene terephthalate, or PET, is one of the most used polymers to manufacture containers.
Its characteristics are the following:
- Excellent mechanical properties (wear and folding resistant)
- Excellent barrier to CO2 and is acceptable to oxygen and humidity
- High chemical resistance and thermal non-deformability
- Transparent and crystalline, and admits some dyes
- Lightweight
- 100% recyclable
Other materials
Although PET is the most common plastic material in manufacturing containers, it is not the only one. Thus, we find Polypropylene (PP) containers, High-Density Polyethylene, Low-Density Polyethylene, etc.
And although it is a more recent trend, bioplastics are an exciting alternative here.
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