Video Marketing Write For Us – Video marketing is a technique used by companies, brands, institutions, or professionals to promote their products or services through the use of content in audiovisual format.
This online marketing strategy has excellent potential thanks to the growing use of smartphones to consume information and platforms like YouTube, which is used daily by millions of users.
But what is the key to this phenomenon? Internet. The network of networks has transformed those videos that in other times, would have been one-way (like television commercials) into much more than that. The video has become:
- Interactive: People react to the videos, like them, share them, leave their comments, and even generate conversation with other users.
- Measurable: Your impact can be easily calculated through reports.
- Viral: thanks to various social platforms and tools such as email marketing, the reach of each video can be quickly increased, obtaining millions of visits in a matter of minutes.
Advantages of Video Marketing
Improve your brand image
The combination of audio, images, and movement will allow you to generate a strong connection with your audience. Take advantage of this opportunity to convey experiences related to the values and essence of your brand.
Users do not have to make any effort when watching videos. Therefore, they remember approximately 80% of a brand’s message when transmitted through this medium. Great, isn’t it? On the other hand, they can only retain 10% of the content when they read. If you want to position your brand in the minds of your prospects, the video will undoubtedly help you achieve the expected recall.
In this sense, the most convenient way to connect with your users is to appeal to storytelling. Convey emotions, show your company’s human side, and build trust. Also, depending on your target and the characteristics of your brand, you can create fun videos that break the traditional structure and convey a more relaxed profile of your company. The goal is to generate empathy and closeness with your customers!
Brief but effective
Users lead a fast pace of life, and this is transferred to their way of consuming content; think of Instagram or Snapchat, the images last only a few seconds. It’s getting harder and harder to grab their attention, and when they do stop to look at something that interests them, they probably won’t do so for long.
Make sure that your videos are not too long, and try to make the first seconds very attractive since they will be the ones that will stimulate the interest of your audience. In addition, it is convenient for you to locate the content you consider most important in the first minute. Thus, it will be more confident that your video meets its objective.
Multiply your conversions
Did you know that audiovisual messages are one of the contents that generate the highest ROI? This means the results are highly positive when balancing the investment and the benefits they usually bring. So now you know it is the perfect opportunity to generate conversions.
Do not forget to include a call to action in the video to boost your results. You can do it through a phrase, a button, or a link that guides its behavior. In this way, you will direct your users towards your main objective: subscribing to your channel, buying, registering in a form, giving their opinion, sharing, etc.
Another excellent way to increase your conversions is to organize online courses or tutorials; this will help you build a community, and, in addition, you will be giving valuable content to your customers. Thinking about your pieces according to their needs and your business will guarantee loyalty.
Integrate them into your email marketing campaigns
Including videos within your submissions is a creative and dynamic way to capture the viewer’s attention. The opening rate of this type of email rises between 100% and 300% by including a video. Look no further; this is the perfect combination to increase the performance of your campaigns!
The best thing is that with tools like Doppler, you can easily insert it into your pieces and measure the result of each video you share.
Improve your SEO positioning.
Ensure that your videos’ content is attractive; if so, as they are shared on various platforms, they will arouse the interest of thousands of prospects who want to see your website to learn more about what you offer. Thus, you can boost traffic to your page, which will help you climb positions in the search results.
Also, remember that search engines prioritize websites with this type of content. Pages containing videos are 50 times more likely to appear on the first page of Google.
Go viral with your videos and boost your results.
According to a study by Facebook, half of its users worldwide watch at least one video a day. You cannot miss this opportunity! Publish your videos on the various social profiles of your brand so that your audience can see them, give their opinion, share them, and interact with other members of your community.
Amplify its arrival by creating entertaining and exciting content for your target audience. Thus, you will get it to be shared so that your followers and their friends see it. This format is ideal for sharing and can spread millions of views in minutes.
On the other hand, if you dare, you can start dabbling in streaming. Broadcasting real-time content is an excellent alternative to getting closer to your audience. Platforms like Instagram or Facebook allow you to easily promote live videos. The best thing is that a notification is automatically sent to your followers, letting them know you have started the broadcast. All eyes will be on your brand!
5 tips for Effective Video Marketing
Optimum duration
Remember that every video should have an optimal length: if it’s too short, people will want more, and if it’s too long, they most likely won’t finish watching it, and potential customers will be lost. Therefore, the average duration should not exceed 4 minutes or at least 40 seconds.
Creativity
A video must capture the user’s attention, causing emotional changes and touching on relevant aspects of individual, family, and collective dynamics. Get that imagination going!
Quality
The video must be made with quality: an aspect that will unleash negative criticism is a reproduction with lousy lighting, inadequate sound, or unexpected cuts in the transmission. Being meticulous in this aspect will encourage positive comments about the video, the product, and the company involved, thus gaining customers and reputation.
The idea is this: the more professional the content, the better!
Accessibility
In the first option, videos should be made that can be accessed for free: these will be the engine that empowers you through social networks, and, as you already know, if we see the word “pay” in an advertisement from the start, we will back down.
In addition to using social networks like Facebook to spread our videos, there is a star tool: YouTube. With it, we can make campaigns segment the type of public we want to reach. Of course, we can combine YouTube, Facebook, and other social networks (LinkedIn, Twitter…): an explosive mix!
Segmentation
You can use generic videos aimed at all audiences and unique videos focused on a specific target. This last option is usually the best if we have done a small market study since potential customers are attracted to the purchase due to personalized attention. The video must generate reliability and credibility, create interaction and share relevant and truthful information about the product.
Online videos have emerged as a communication format that offers great potential in the market since it easily connects with the consumer and broadens the effect of any advertising campaign. Isn’t that the purpose? Share your opinion in the comments section!
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